Corporate Strategy

Corporate Strategy refers to the overarching plan and direction that an organization adopts to achieve its long-term goals and objectives. It encompasses the decisions and actions that shape the organization’s overall purpose, position in the marketplace, and resource allocation across various business units. Corporate Strategy typically involves considerations such as mergers and acquisitions, market entry or exit, product or service diversification, and investment in technology and innovation. It aims to create a competitive advantage and ensure sustainable growth while aligning the company’s resources and capabilities with its mission and vision. This strategy is developed at the highest level of management and serves as a framework for the entire organization, guiding operational decisions and departmental strategies.