International Business

International Business refers to commercial transactions and operations that occur across national borders. It involves the exchange of goods, services, and capital between businesses and consumers in different countries. International business encompasses various activities, including exporting and importing, foreign direct investment, joint ventures, and licensing agreements. It is influenced by a multitude of factors such as global market dynamics, cultural differences, economic systems, legal regulations, and political environments. Companies engaged in international business must navigate challenges such as currency fluctuations, trade barriers, tariffs, and international laws. The ultimate goal of international business is to expand market reach, increase profitability, and enhance competitive advantage by leveraging opportunities in the global marketplace.