Business Strategy

Business strategy refers to the plan that a company develops to achieve its long-term goals and objectives. It involves outlining the actions that a business will take to compete effectively in its market, allocate resources, increase market share, and create competitive advantages. A business strategy encompasses decisions related to product offerings, target markets, pricing, distribution channels, and operational processes. It serves as a guiding framework for decision-making and helps an organization navigate challenges and opportunities in its environment. A well-defined business strategy aligns the company’s vision and mission with actionable plans and measurable outcomes, ultimately aiming for profitability and sustainability in the business landscape.